by Jack Martin Leith, originator of generative enterprise
Capability Latent power.

Co-creation A collaborative way of working in which members of all relevant stakeholder groups work together from the outset and on an equal footing to bring forth a mutually beneficial result.

Co-creation conference A gathering in which people meet – often in large numbers and representing considerable diversity – to understand the context, explore issues, contribute views, conceive ideas, discover new insights and develop plans for sustained collaborative action.

Downstream Happening later in a sequence of activities.

Generative Seeking to create that which improves people’s lives and makes the world a better place. Having the purpose of generating widespread value. World-enriching. Based on Erik Erikson’s definition of generativity — see here for example. See also Kenneth Gergen’s definition below.

Generativity 1. The ability to transcend personal interests to provide care and concern for younger and older generations. Source: Erik Erikson — see Wikipedia. 2. The capacity of an idea, model or theory to challenge the guiding assumptions of the culture, to raise fundamental questions regarding contemporary social life, to foster reconsideration of that which is taken for granted. Source: Kenneth J. Gergen, cited in Generative Image: Sourcing Novelty (pdf) by Gervase Bushe and Jacob Storch.

Generative enterprise The purpose of an enterprise is generating value for a particular set of beneficiaries in a particular way. In a generative enterprise, the circle of beneficiaries is widened and purpose is brought to life each moment by means of a mission involving everyone from the CEO to the most lowly employee.

Generative intervention 1. An approach for bringing into being a desired state of affairs in which maximum value is generated for customers or service users, other stakeholders, and wider society. 2. A judiciously designed and skilfully orchestrated set of actions taken by members of a stakeholder system in order to bring forth a desired state of affairs, such that maximum downstream value is generated.

Intent A fusion of purpose (reason for existing, beyond profit) and vision of realized potential. The heartfelt desire of an individual or enterprise to enrich the world in a particular way, expressed (1) as a declaration and (2) as a compelling picture.

Intervention A judiciously designed action or set of actions taken by one or more people in order to bring forth a desired state of affairs.

Mission On this website, a mission is a programme of sustained collaborative action forming a detailed response to a complex business or social problem. This programme of work is to be completed within a given timeframe. In the context of generative intervention, the term ‘mission’ is borrowed from the field of space exploration. It is not a synonym for vision or purpose, and it is not about mission statements. Read some of Jack Martin Leith’s thoughts about mission here.

PRIA An acronym standing for People, Reality, Intent, Action — the four essential factors to keep in mind when designing a co-creation conference. The system interventionist’s mantra.

Purpose Reason for existing.

Upstream Happening earlier in a sequence of activities.

Value Benefit or meaning. The three main forms of value are economic value, conceptual value and experienced value. I mostly talk about experienced value. Read more about value and its polar opposite, anti-value

Value for all The greatest amount of value for the greatest number of diverse beneficiaries.

Vision An imagined scenario of realized potential; a depiction of how the world (customers or service users, other stakeholders and wider society) will be enriched when the enterprise is deploying its value generation capability without constraint and living its purpose to the full.

Widespread value Another way of saying value for all.